Less than 10% of the business cards people receive are reserved for potential customers. There are many reasons for this. One of them was the belief that the quality of the graphic design of the business card would not exceed their expectations of the service they would receive.
What are the Best Tips for Designing Business Cards That Stand Out ?
Everyone can come up with their own favorite business card graphic design. These can be printed on a home printer using supplies from your local office supply store. That's the easy part. The hardest part is getting you to hand the card to a potential client and convincing them that you're serious and professional about a design they like, but you're not.
Some focus on building relationships and selling, while others focus on the art of business card design. Know which one you are. If you are not a designer, one of your best options is to search for business card designers and printers online. It's a little-known fact that most local printers send their high-quality business card orders to wholesale printers.
They are just middlemen and increase your cost. There are hundreds of printers on the Internet. For example, Google “real estate agent business card” or “unique photo business card” and you will get a lot of links. If you don't have professional skills in business card graphic design, some of these will meet your expectations. Otherwise, you may be paying a cheap price but not getting a quality product for the price you are paying. After all, the price you pay for your card is not as important as the loss of sales without the best card! Just to make sure you can find the right business card designer, here are some of the best features to look for:
Business Card brand
The printer must be able to deliver the correct type of message. Your blank business card isn't just for contact information. They can be used as the first business branding material that potential customers see, your company's marketing material. Business Card Genius is a business card and branding printer that syncs with you. They are not the only ones. Email me and I'll tell you more!
Creative Business Card
A printer designer must be creative. Creativity can go a long way and the business card designer you choose must be artistically gifted. Professionals should be able to include logos, photos, and other graphics on your business cards. The more visible the business card, the more customers will keep it. You can browse the printer's portfolio page to find impressive samples in various categories such as automotive, real estate, mortgage and retail. If they don't want to show you their graphic design work, you should consider that before entering into a print relationship with them.
Monetary Value
Printers must be cost effective. Business card printing isn't expensive, and it's not unreasonable to expect that a valid free business card could sell thousands or hundreds of thousands of dollars worth of products. Graphic design for business cards is expensive.
Designers with business vision, flair and creativity are not common. From a business point of view, the work of a designer costs more than printing a product. If you're paying less than $100 for 1,000 business cards, you probably don't have a designer attached to you. In other words, your cards are based on the templates they provide for everyone. There is no unique information tailored to your business. You don't want to stand out. You are not 10% of the cards that will be held. I hope you close the sale on the spot!
If your target sales prospects are affluent buyers, the printer should never "save" a few bucks by using lower quality materials. This will cost you sales. There are many types of paper available to business card designers, including uncoated and coated paper and various special treatments. The best companies use coated spokes for a shiny, more professional and impressive look.
Their cardboard is also 16PT, which means they are very thick and withstand bending deformation better. They also stand out from the typical stack of 10PT and 12PT business cards. The sides of the business card can also be coated for extra thickness. If you spend $100 or $200 on thousands of business cards, it costs a few cents per card. on sale. Invest in the best business cards. If you're a real estate agent making 8% commission on $300,000 in sales, marketing collateral costs very little. The same goes for other sellers who target the affluent market.
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