5 Reason Cheap Website Designing Will Damage Your Brand Image

Cheap Website Designing Can Damage Your Brand

These days, everyone who wants to dA website is the foundation of all outbound marketing and branding and image building campaigns. Your stunning website design will help potential customers find, understand, and remember your business.

But that will only happen if your website is professionally designed from scratch (and if you're lucky no one can find it or even pay attention to it), it'll be another bad site! You lose more than you exchange your hard-earned leads.

When you're short on money, like right now, you're tempted to think you can save money by choosing one of the cheapest offers. you know; "Create your own website for £9.99 a month - 100 awesome templates that work." Or let your sister's boyfriend's mom's scavenger cat run your website cheaply when the previous owner worked in the IT department.

So what are the key attributes that will make your website stand out and attract valuable potential customers? Your website design should be attractive, impactful, interesting and professional. If your website doesn't look good and you don't pay attention to it, no one wants to know about your business.

And to be truly effective and grab people's attention, your website needs to be designed to clearly communicate the gist of your business proposition and not yours (we'll get to that later!) from the customer's perspective. And fast - you can make an impact in less than 10 seconds.

Now, what if web design doesn't achieve all of that?

Fact 1 - A poorly designed website distorts your brand image.

How your site visitors perceive you is critical to growing your business. A poorly designed website distorts your business and destroys your brand image. You make all kinds of assumptions when your visitors don't know what your business stands for through your website. You want them to be absolutely clear about what you do and why they should choose you.

Fact 2 - Poor website design negatively impacts your business

Nobody wants to intentionally send the wrong message through the website. However, if your website inadvertently delivers a misleading or negative message, it can actually lead people to hate you and your brand, which can be irreversible. Changing perceptions is hard, and one of the great things about the web and social media is that rumors spread quickly. Don't forget that it can be against you too!

Fact 3 - Bad websites will slowly and quietly damage your business

When sales fall short of targets, companies often spend time and resources trying to address the symptoms, but they don't realize that it's brand image that's really causing the problem. These days, branding is mostly recognized through websites, and these companies continue to use poorly designed websites and keep wondering why all their efforts seem wasted. This will do a lot of damage to your business, but many businesses will continue to use poorly designed sites, believing that they are good enough and that the best websites will cost you a fortune anyway.

Fact 4. Affordable website design actually costs more.

Small businesses, especially startups, tend to cut costs by investing as little money as possible in marketing. Then there is a great temptation to do it yourself (which is very easy if you have basic computer skills), have a friend do it, or hire a cheap designer.

If they're smart, eventually they'll realize that their website won't help you move your business forward because it doesn't look professional. So they find another creator again. But this time he hires an expensive designer, thinking he can get better results if he pays more. This does not guarantee success. There are great graphic designers who don't understand that web design is different from good graphic design. If they're smart and lucky, they'll find a marketing and design firm that can advise you on how to create an engaging website while working hard to build a stream of pre-qualified leads to fill your sales funnel.

Doing it yourself or bringing in the cat sister's boyfriend who the previous owner worked for in IT, or hiring a cheap website designer in the first place will cost you more in the future.

Fact 5. A bad website will derail your marketing efforts.

Typically, after designing a website, businesses use the website as a destination to promote their business through various means such as publications, direct mail, email marketing, radio advertisement, etc. Send your hard earned money to huge potential customers. Your site - they expect to see something professional and will be disappointed. You will waste hundreds, if not thousands of pounds, and marketing campaigns aimed at driving traffic to your bad website will be totally counterproductive and will continue to ruin your business image.

So avoid all the hassle!

As a small business - businesses of virtually any size; I can't afford to go through all of this. Understand the power of great graphic design, different technology options for website development, and learn about SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Do your best to become a successful business owner. Get real experts to support your business. Promote your business effectively and position it properly in the market with the highest quality website design.