What Marketers Should Look When Hiring a Graphic Designer

  

    

      Image is everything to a marketer especially when it comes to brands. When creating your brand image, it's highly important as a marketer to get it right and get it right the first time. Therefore, the execution of your brand needs to be visually appealing in order to arrest and contain the minds of first time visitors. Your company's brand image is highly dependent on seeking the services of a competent graphic designer who will aid in the execution of jaw dropping artwork designs to execute in all your brand touch points.

As a marketer, in order to end up with beautifully executed artworks there are several things to put into consideration when selecting a graphic designer to work with. It is imperative to create an overview of the project because it will help you manage your internal team around the goals and expectations of the project.

Secondly, communicate the deadlines required to deliver the first drafts and allow ample time for internal consultations before giving the designer feedback for any changes that may arise. The deadlines will also give you a broader view of the time, energy and effort saved to get the project completed.

Thirdly, define the manner you want the files delivered to you. For example what file formats you expect, how you want them delivered, dimensions and sizing for the final deliverable e.t.c. This will give the graphic designer the general overview of how the final deliverable will look like.

Fourthly, identify the full budget you are working with. Communicate to the graphic designer your budget in order to advise and make a formal quotation for the artworks he will deliver.

Fifth, identify all the brand assets you have internally. These are logos, previous artworks that were not executed but they were favorable with the top management, artworks that the top management did not like e.t.c. This will give the designer a general overview of your branding guidelines and what artworks are likely to be desirable with the top management.

Lastly, after you have set the right parameters for vetting the graphic designers, it is time to source for the designers. You can start by consulting other marketers for referrals; you can find contacts on graphic design portals where you will also get an opportunity to see the designers' portfolio of work previously done. Once you have sourced the graphic designers, it is time to call them for interviews in order to vet them in relation to your company needs and wants.