What Marketers Should Know When Hiring a Graphic Design Freelance

Hiring a Graphic Design Freelance

    When  Hiring a Graphic Design Freelance , it's highly important as a marketer to get it right and get it right the first time. Therefore, the execution of your brand needs to be visually appealing in order to arrest and contain the minds of first time visitors. 

Your company's brand image is highly dependent on seeking the services of a competent graphic designer who will aid in the execution of jaw dropping artwork designs to execute in all your brand touch points.

As a marketer, in order to end up with beautifully executed artworks there are several things to put into consideration when selecting a graphic design freelance to work with. It is imperative to create an overview of the project because it will help you manage your internal team around the goals and expectations of the project.

Secondly, communicate the deadlines required to deliver the first drafts and allow ample time for internal consultations before giving the designer feedback for any changes that may arise. 

The deadlines will also give you a broader view of the time, energy and effort saved to get the project completed.

Thirdly, define the manner you want the files delivered to you. For example what file formats you expect, how you want them delivered, dimensions and sizing for the final deliverable e.t.c. 

This will give the graphic designer the general overview of how the final deliverable will look like.

Fourthly, identify the full budget you are working with. Communicate to the graphic designer your budget in order to advise and make a formal quotation for the artworks he will deliver.

Fifth, identify all the brand assets you have internally. These are logos, previous artworks that were not executed but they were favorable with the top management, artworks that the top management did not like e.t.c. 

This will give the designer a general overview of your branding guidelines and what artworks are likely to be desirable with the top management.

Lastly, after you have set the right parameters for vetting the graphic designers, it is time to source for the designers. You can start by consulting other marketers for referrals; you can find contacts on graphic design portals where you will also get an opportunity to see the designers' portfolio of work previously done. 

Once you have sourced the graphic designers, it is time to call them for interviews in order to vet them in relation to your company needs and wants.

Remember that a good graphic design can convey an important message to your target audience while increasing the visibility of your brand. So don't hesitate to invest time, effort and money in the best designers you can find. Here are some questions to consider before hiring a professional graphic designer. 

What I want? 

Start by assessing your requirements. List the various requirements and decide whether you need a single contractor or a group of professionals to do the work for you. A list of your goals will help you determine the type of services you need. This simple operation can save you a lot of valuable time and money. If you are unsure about your requirements and what type of contractor to hire, you can check further.

Is the designer's work relevant to my requirements? 

In today's IT market, there are many professional designers offering their services and it is possible to get confused and choose the wrong designer. You need to make sure that the designer you want is better at the kind of design you need to do. For example, if you love graphic design professionals, don't judge them by their web design skills. Many of these areas overlap, so precision in decision-making is important. Carefully review the services offered by your potential supplier and view some samples of their work. Most professionals and companies that offer graphic design services have a portfolio for their clients. Check the portfolio to see if they have done something similar to what you need. 

Is the designer's portfolio great? 

A portfolio is the easiest way to evaluate a professional designer. They will showcase their best work to the public so that potential customers can decide their ideas in their favor. A portfolio can highlight two very important details about your future designer: firstly, the design experience (according to the number of projects he has completed) and secondly, the quality and professionalism he sees in his work. 

If the available examples appeal to you and you're satisfied with the quality of their work, you'll know you have a winner on your hands. The basic objective of hiring a graphic design company as a graphic design expert is to achieve your goals and ensure that your design requirements are met. 

It's important to have the right information before you decide to hire someone, and the only way to do that is to get satisfactory answers to these questions.

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