Factors to Consider When Choosing a Custom Logo Design Service

When Choosing a Custom Logo Design Service Many times people don't know what type of logo is more suitable for their business. What's worse, many people don't even know the different types of logos and why they should even be thinking about them. In this article, we define the purpose of a logo, the types of logos, and what benefits each logo offers. 

The logo design is for the most part an illustration of the company; a symbol that expresses origin, identity or ownership. The purpose of a logo is to convey a desired thought or feeling and create a desired emotional response. A lot can be said about a company when looking at a logo, as it acts as a mnemonic and identifier.

However, the type of logo that will work best for a company depends on many factors such as the size of the company, the uniqueness of the name, and various other factors. Logos come in all shapes and sizes; however, they are usually classified as one of 4 species. By writing this article, you can identify the different logos and understand the basic benefits. 

1. Text / Word Mark / Logotype Logo 

2. Iconic / Symbolic logos 

3. Graphic / combined logos 

4. illustrative Logos Text / Wordmark /

Logotype Logo A text logo, sometimes also called a logotype or wordmark, is a logo that consists largely of the typography of a company's name. This type of logo may contain some graphic elements such as lines, frames, borders – that interact with each other, surround or even form letters. However, graphic elements should be used as an accent to the text, not as an important or balanced part of the logo.

Advantages: 

If the company name consists of many words that are not common or quickly shortened, or if an abbreviation may not be appropriate, creating a text logo will make the logo simple and clean. 

Iconic / symbolic logos 

Iconic or symbolic logos usually contain very simple graphics and/or symbols that describe an aspect or image of a company or product. This type of logo contains not only words or symbols in letters, but also images and shapes. Therefore, colleagues choose this type of logo the most. 

advantages : 

This accelerates a higher level of brand recognition. If a business wants to copy its logo on various media and also have a Market-like logo, then a symbolic logo can be used as an elegant and clean solution. 

Graphic / combined logos

Graphic logos combine a symbol and a company name and can be integrated to the side or with one placed above the other. Logos falling into this category focus primarily on visual appeal. They are made with so much detail that they are easily recognizable and technically accessible in all media. 

Advantages : 

A very good choice for SMEs like start-ups that are just starting to build brand awareness as the graphic logo is both visually strong and descriptive. The symbol can refer to the services offered by the company, while the company name increases familiarity. 

Pictorial logos 

Illustrative logos are more detailed and somewhat more complex than graphic / combined logos. These are images like illustrations that represent certain parts of a company or product. This type of logo can be a company name, business idea or mascot. 

The illustrated logo adds strength to the company's image. It is usually a detailed combination of illustrations with slogans and colors. 

Advantages : 

It provides complete information about the company and indicates its pattern. In addition to information about company standards, an illustrated logo provides a lasting and lasting impression on potential clients. 

Note some other types of logos

Abstract Brands: Abstract brands and symbols use visual form to convey a concept related to the brand's message. 

Emblems: Emblems are a complex combination of elements and image types associated with an organization and its location. 

Animated Logo: An animated logo design is a great way to enhance any website, presentation, email signature and advertisement. 

Letter-shaped signs: Letter-shaped signs use one or more letter shapes as a symbol to communicate the brand's message. There are specific criteria by which a logo design service should be selected to help you choose the best one. 

The following factors should be considered : 

How much experience does the company have? Everyone wants to choose a logo designing company that is the best and best chosen based on relevant experience. You can better check on the website if the portfolio has been uploaded, if so, see how good they are at the designs. Always prefer quality over quantity.

What is the process of designing a company logo ? 

It is basically a thought process that consists of one step in the logo design process. You have to check it and see if it is obvious or not, check if they are using latest and design trends for logo design. 

No links on the site ? 

They should have references from their previous clients to give you an idea if they can be chosen for your company logo. Check the validity of the testimonial or call the company to confirm it is your scam. 

What is the price and packaging of the company ? 

See if the logo design service gives you the best price and the package that fits in your pocket is the best ethics for choosing a logo design service. 

Is there a problem with customer support? 

You need to call and find out if they are interested in your customers or not, how much they value your customers, if they are not interested in customer satisfaction then you need to move on to the next service proposal. logo. 

What are construction tools? 

Whether they use Photoshop as another design tool or not, it is considered a bad tool because changing the logo will result in a blurry photo, so make sure you design in vector format.