7 Essential Keys to a Profitable Custom Logo Design Identity

    Logo design is considered to be the driving force of sales, it helps the company to increase its sales, profit margin; by building promotion recognition and brand awareness. 

3D logo design can create customer interest in your product as a company. Descriptive 3D design with the ability to attract attention makes a good first impression. Logo design services have become a factor in buying your product compared to other competitors. Nowadays, many companies spend a lot of time and money on creating businesses. 

Logo designs are created by a company to represent its vision, technology or the quality of your product. Logo design serves as the first and last impression of a company's product on its customers. An ideal logo should have a color, symbol and style that reflects the main purpose of the business. Your design services must be competent enough to become a relative profession for your company. 

Color has a huge impact on the customer, so the best and most attractive colors should be used when designing a logo. The style of the logo should have enough ability to speak about your product. This feature helps the company to push their sales to the highest profit. The logo should be designed to accurately reflect the target brand. Logos help a company go a long way as they help attract the number of customers who are ready to buy their product. 

The most important element of the logo is the inclusion of the trademark symbol. In the end, it was the right decision for the company to create a logo. Brand design is considered very important when selling and promoting a company. A brand logo can make or break a company as a product. A brand is something that is fully owned by customers and their emotions. 

Brand logo design is how to design a logo for your brand. A brand makes a positive impression on customers when their product is great. Brand logo design is considered an important factor in increasing the company's sales. 

Custom design is defined as the process of creating a unique symbol with sufficient capacity to represent an organization. It is intended for product identification that supports direct customer recognition. They can also inspire loyalty and excellence. Custom logo designs should be done in the most efficient and thoughtful way possible.

What is a "profitable logo"?

You may be wondering what exactly it means that recognizing your logo is "profitable." A logo is not a product or service that can be stored and sold for profit. Why should you consider whether your logo is "profitable"?

A useful logo that has specific characteristics and performs specific tasks for the organization it represents. When completed, these attributes and tasks reward the organization with the highest profit potential that only one logo or logo identity can provide.

These behaviors, which must meet the identity of the logo in order to be profitable for the organization it represents, are:

• It attracts ideal target audiences and potential clients
• Announces a direct message
• Represents only your organization
• It has a long service life
• Meets all four of the above criteria, regardless of the medium and format that is displayed (print, web, large, small, etc.)

What does it all mean? How do you ensure that the above procedures are followed for your organization's maximum profit potential? Use the following 7 basic keys to learn the secrets that the world's best logo designers already know.

Key 1 - Is the identity logo just for you?

Too many organizations have chosen the wrong approach to creating a logo identity. Always, sometimes, they will think the same imagination, use the same approach, use the same thought process as most of their competitors. The result is a logo identity that is suitable not only for your organization, but also for all your competitors. Instead, it is assumed that the logo is not suitable for anyone. Think, for example, of an organization that produces tourists. Initially, logo identity ideas may involve the use of a stapler or staple. It seemed like a good idea then; however, all your competitors will think the same.

Here's an exercise you can do to see if your logo identity is right for your organization and only for your organization. Bring your current logo identity and the logo identity of your competitors. You can open the files in an image-editing application, such as Photoshop, or print them. Separate word tag icons from all saved logos. All right, mix them all together.

Now see how word tags and icons combine. Does most logos still work? Are they still ridiculous or disagree?

You want to make sure that your logo is unique to you and only to you. Its advantages are remarkable. What it gives you is something uniquely different from your competitors. This uniqueness is what differentiates the identity of your logo and makes it more memorable for your customers and clients. 

Key 2 - Consistency, consistency, consistency

In order for an identity logo to fulfill its obligation to be memorable and effective, it must be consistent in all areas.

This means that certain criteria must be met, such as

The size should be the same for all written articles.

The colors should match all media, from newspaper ads to web banners to stationery.

The same version of the logo should be used as often as possible

The logo does not need to be changed

Each application where the logo identity is used must be identical.

Why is it so important to maintain a consistent logo identity?

By presenting logos in different colors, sizes, shapes and versions, it is very difficult to create the impression you need about the identity of your logo. Consistency is essential to creating a lasting subconscious impression on your ideal clients and customers. While maintaining consistency, your logo will be recognizable over time and will become the imprint of your clients and future clients.

Likewise, your customers and clients need a guarantee that your business is in line with the products and services you offer. The finer message of a consistent logo identity is that you know how to maintain the best services or offer more products, often over time.

Key 3 - Does your logo have a lot of identity?

You may now ask, "How can my logo be universal and consistent at the same time?" It is true that your logo should be consistent, but the fact is that it is not possible to use the exact size, version or color change in all logo identity applications. It is good practice to have versions instead of the identity of your logo in order to meet as many different print variants as possible.

Consider the following differences in the identity of your logo:

Different sizes - Small, Medium, Large - allow you to print the difference in logo size on a 1/4 page ad and then a full page ad. Have your designer create only three main variations, and then move on. Use ONLY these large variations as often as possible. The idea is that you can't have just one size, but there are three options to choose from, there aren't many cases where your measurement requirements won't be met.

Color Options - Monochrome, Two-Color, Full-Color - There may be times when you need the identity of your logo to run a one-color newspaper ad, full-page magazine, or web ad. Each of these media has its own color requirements. Make sure your logo is just as effective at delivering messages in one color as in full color. Small color differences that cannot be converted to black and white can impair the effectiveness of your logo.

With due regard to the above two differences - size and color - your logo should be easily translated from a small logo icon on the advertising label to a full color billboard.

Key 4 - What message does the identity of your logo convey?

All logo identities communicate some kind of message. The question is, what message are you conveying? You may not realize this, but you may have negatively affected your organization through a negative message conveyed by your logo identity.

The announcement should talk about the positive impact your organization has on its customers, clients or recipients. Branding for dentists is a good example of a common communication problem with a logo identity. Many times I saw logos for the dentist, which distorted one of the characters in the word "dentist". At the top of a misaligned character, the letters are pretty yellow! This is clearly done to show a discolored, misplaced tooth that one would think could be repaired by a dentist.

Unfortunately, the announced report was not positive. If one looks at the logo, one will see misalignment, bad shape and stains as a subtle message in itself. This is not much said about the dentist, who is probably trying to convey the opposite message.

The dentist's product is clean, healthy, white and straight teeth. These are the messages that the identity of the logo must disclose.

Not all organizations have a clear message. Therefore, a careful assessment and evaluation of products, services and target groups should take place. 

Key 5 - Will the identity of your logo last over time?

The dangerous pitfalls to consider if you have an identity designed for your organization is the urge to go out of style. Trendy design styles may look stylish and cool for a logo identity, but you need to think about how the logo will look in 5 or 10 years. Many visual trends in logo identities have come and gone over the last 20 years. Many of them now look extremely outdated. Some companies still have to go through a redesign process after a few years, because their logo looks very outdated.

Another side effect of a trendy logo identity is that by tracking trends, your logo identity should work better to distinguish it from your competitors' logos. If all logos in the brand segment have the same fashion design style, how can one of them be different?

So how do you make sure your logo doesn't just follow trends? A well-trained designer should be able to separate trends from good design that stand the test of time. The organization should consider the identity of its logo as jeans in its wardrobe for branding and marketing. Because the logo is likely to be the only consistent item in any marketing effort for at least 10 years, it is important that the logo is not a date of sale. However, make sure that the logo is a strengthening part of your marketing plans by creating a logo identity that will eventually continue with any trend that may come and go.

Key 6 - Is the integrity of your logo preserved?

Once you have completed the work on successfully creating a complete logo identity for your organization, more work needs to be done. The integrity of the logo must be maintained. Logos are usually passed from one department to another, from one service provider to another, from one publishing application to another. Without good steps to ensure that the integrity of the logo's identity remains intact, the logo carries a high risk of losing its value. One of the best ways to make this happen is to make sure the logo doesn't travel by itself. All well-managed logos have what is called a brand identity manual or a brand manual. This is a guide that defines the rules of conduct regarding the identity of your logo.

The labeling instructions contain information on:

just the size of the logo

good use of colors

good use of stationery

with logo on company cars

use the logo in marketing materials

with logo on forms and invoices

Use the logo in a digital format such as a website

It is important that this marking manual travels with the logo where it will be sent. Make sure everyone who has the logo reads the instructions and follows the requirements. This ensures that the logo is always consistent across all applications and media. Without this message, the logo could be changed by anyone and anyone who comes in contact with it. This will damage its integrity, as any attempt to create a logo will lose its effect as the logo changes from one supplier to another.

It is also a very good idea to teach individuals how to manage the integrity of your logo. By accepting someone, everyone who wants to use the logo gets a consistent message. This person should be able to control the use and inform the service provider and other employees of the company of any breach of market rules.

Well, this all seems like a couple too. Assigning a brand identity to a logo identity may be too much for others to understand, but consider the value of a logo identity. Not just what you pay for the commission, but the actual cost of the logo. It represents the company as a whole, is the focus of the company's brand and is looking for the company's image. With a consistent logo identity, a company is able to thrive if it maintains a true brand. Without it, the message is vague and could cost the organization thousands or more, it seems

Key 7 - Is your logo well designed?

Key 7 could easily become the key. Who do you trust when designing your identity logo? Many organizations do not give as much as they should. Not all designers will consider all of the above keys for useful logo recognition. Many are inexperienced and cannot be sure that the identity of your logo is correct, the most useful it can be.

To find a designer, look for the following:

What experience does the designer have?

Do they take into account your business goals?

Does the designer have experience creating logo identities that are consistent across uses?

Can a designer provide you with an effective guide to marking? Is there a designer who would manage the brand himself if you need it?

Is the designer fully committed to offering you his complete services to ensure that the identity of your logo is as useful as possible?

Do you enjoy working with a designer? They are business partners, so it is important that you contact the designer.

Choosing the right designer or company is very important, take your time and make an informed choice. 7 key to a useful logo identity

That you have it, 7 basic keys to successful logo recognition.